The definition for Black-hat SEO: (Search Engine Optimization).
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
The dangers of Black-hat SEO?
With all the talk lately online regarding the latest updates by Google called Panda and Penguin, you surely must have heard the phrase “white hat SEO” and “black hat SEO” before. These terms are two different digital marketing methods on performing search engine optimization (SEO). While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high rankings.
Black hat SEO has been a thorn in Google’s side for some time now, and with latest updates from the search engine giant they are trying to remove all the spammy websites involved with black hat SEO. The latest algorithm update from Google have been released specifically to counter and remove the underhanded under they table SEO strategies.
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