Why is Original Content is important:
1) It Establishes Your Company as an Authority:
- Original content establishes authority and credibility for you and your company (it doesn't matter if articles on similar topics exist elsewhere – why let your competitors hog all the glory?!)
- The content (if good) helps “pre-sell” your company to your prospective clients
- Your blog is a platform that allows for connections with other industry influencers
2) Content Enhances your Social Media Strategy (and linking it to your website):
- You need to share great content in social media. It’s fine to share other’s content most of the time….
- …But your original content is what brings people back to your site. If you have no original content, your social media and web strategies are disconnected
- Social media allows people to share your (good) content broadly, reaching new potential customers or industry players with your message
3) Content Improves your Search Engine Optimization
- Your blog (and website) content and the engagement that people have with it in other blogs (e.g. links to your blog) and social media (e.g. shares) sends signals to Google, which is a kind of “robot” (it needs explicit signals and can’t “infer” things about your business)
- These signals allow Google (and Bing, Ask.com and others) to understand what your site is about, and how authoritative it is. This leads to higher ranking for certain keywords that you use in your content
4) Content Gets People to Take Action
- Your blog content is what attracts people back to your blog from social media sites like Facebook, Pinterest, LinkedIn or Google+
- Within your content and at other spots in your blog, you can have explicit “calls to action”
- This is how you turn casual web visitors into more serious prospects (e.g. by having them schedule an appointment, getting your free report or by connecting with you in social media)
- See more at: http://www.feedsposter.com/4-reasons-why-original-blog-content-is-important/#sthash.JE7HeSyP.dpuf
What is Duplicate Content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.
The Dangers of Duplicate Content:
The subject of duplicate content and the issues it may present to sites from a search ranking perspective has always been a hot topic in the search engine optimization space. Most webmasters are aware of search engines penalizing sites containing duplicate content, however there are many types of duplicate content out there and not all are necessarily penalized by search engine algorithms so not all require subsequent action to avoid penalties. This article aims to explore the various types of duplicate content and the best ways to ameliorate search-ranking penalties.
Firstly, in order to avoid any confusion, a clarification of terms is in order. Duplicate content is broadly defined in the context of search engine optimization as content that can be found on more than one location throughout the web, whether that is within the same domain or across various domains. The content can be classified as duplicate content even if it is not a verbatim copy of the original but closely resembling it. The Internet is a collaborative platform commonly used for sharing content so surely duplicate content must be commonplace throughout the web, which it is. This therefore presents search engines with the dilemma of how to index such duplicate content to provide users with the best search experience. Google gets around this dilemma by primarily determining where the content was seen first to determine it’s original source and secondarily the relative popularity of the sites the content was seen on.
The content of your website might be inadvertently affecting its own ranking if duplicate content has been included in its text. This is a problem which all dental companies who maintain websites will have to deal with as the sheer mass of text online increases and as search engines are adapted to look more closely for duplication. As we all know, Google and other search engines do not like duplicate content. They want original, unique and authoritative dental text and they are finding ever more sophisticated ways to filter out material that does not live up this high standard. Duplicate content fall into the SEO category of marketing, but before we move on to a more detailed look at this important matter, we should ask the question:
1) It Establishes Your Company as an Authority:
- Original content establishes authority and credibility for you and your company (it doesn't matter if articles on similar topics exist elsewhere – why let your competitors hog all the glory?!)
- The content (if good) helps “pre-sell” your company to your prospective clients
- Your blog is a platform that allows for connections with other industry influencers
2) Content Enhances your Social Media Strategy (and linking it to your website):
- You need to share great content in social media. It’s fine to share other’s content most of the time….
- …But your original content is what brings people back to your site. If you have no original content, your social media and web strategies are disconnected
- Social media allows people to share your (good) content broadly, reaching new potential customers or industry players with your message
3) Content Improves your Search Engine Optimization
- Your blog (and website) content and the engagement that people have with it in other blogs (e.g. links to your blog) and social media (e.g. shares) sends signals to Google, which is a kind of “robot” (it needs explicit signals and can’t “infer” things about your business)
- These signals allow Google (and Bing, Ask.com and others) to understand what your site is about, and how authoritative it is. This leads to higher ranking for certain keywords that you use in your content
4) Content Gets People to Take Action
- Your blog content is what attracts people back to your blog from social media sites like Facebook, Pinterest, LinkedIn or Google+
- Within your content and at other spots in your blog, you can have explicit “calls to action”
- This is how you turn casual web visitors into more serious prospects (e.g. by having them schedule an appointment, getting your free report or by connecting with you in social media)
- See more at: http://www.feedsposter.com/4-reasons-why-original-blog-content-is-important/#sthash.JE7HeSyP.dpuf
What is Duplicate Content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.
The Dangers of Duplicate Content:
The subject of duplicate content and the issues it may present to sites from a search ranking perspective has always been a hot topic in the search engine optimization space. Most webmasters are aware of search engines penalizing sites containing duplicate content, however there are many types of duplicate content out there and not all are necessarily penalized by search engine algorithms so not all require subsequent action to avoid penalties. This article aims to explore the various types of duplicate content and the best ways to ameliorate search-ranking penalties.
Firstly, in order to avoid any confusion, a clarification of terms is in order. Duplicate content is broadly defined in the context of search engine optimization as content that can be found on more than one location throughout the web, whether that is within the same domain or across various domains. The content can be classified as duplicate content even if it is not a verbatim copy of the original but closely resembling it. The Internet is a collaborative platform commonly used for sharing content so surely duplicate content must be commonplace throughout the web, which it is. This therefore presents search engines with the dilemma of how to index such duplicate content to provide users with the best search experience. Google gets around this dilemma by primarily determining where the content was seen first to determine it’s original source and secondarily the relative popularity of the sites the content was seen on.
The content of your website might be inadvertently affecting its own ranking if duplicate content has been included in its text. This is a problem which all dental companies who maintain websites will have to deal with as the sheer mass of text online increases and as search engines are adapted to look more closely for duplication. As we all know, Google and other search engines do not like duplicate content. They want original, unique and authoritative dental text and they are finding ever more sophisticated ways to filter out material that does not live up this high standard. Duplicate content fall into the SEO category of marketing, but before we move on to a more detailed look at this important matter, we should ask the question:
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